Thursday 24 July 2014

3 Tips to Develop a Successful E-Commerce Website

The internet has made selling products an easy business. Now, that everyone knows the benefits of running an eCommerce store, the competition has increased by many manifolds. And, The BIG question is, how to become the most favorite and successful eCommerce store. Well! To get the answer, read below.

1. Excellent customer service – Afterall, your business is for the customers. They should be the priority. Any visitor who lands on your website, must be dealt efficiently. Don’t let any query be unanswered or you may lose out on potential customers.  Also, set up exclusive deals and offers for your returning customers. Provide them with personalized services, free shipping, freebies to earn trust and to build your loyal customer chain. Send your customers’ personal emails, newsletter, but make sure not to oversell.

2. Social engagements – Setting up social platforms is a must.  Twitter, Facebook, Pinterest, Linkedin are powerful marketing tools. The social platforms allow the customer to see the reviews on your services and products. This builds customer trust. Also, keep your customers engaged on these platforms through activities like quizzes, games and by sharing deals and offers.

3. User-friendly site –  Nowadays, any web development company, works the most towards creating a user-friendly site. Features like easy navigation, speed, appealing colors and layout are a must. Outsource your development. Selecting a good web development company having experienced professionals is a cost-effective and an intelligent strategy. Brief your project properly to get your site developed as per your specifications.

It is important to have a knowledge of how the site is performing. So, performance analysis is important.  Many IT consulting companies offer site performance analysis services or you can also study the performance of your site through the google analytics tool. It keeps you informed and also, would help you in making the right changes or addition to the site, to accelerate your business. 

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